Warning: This is a wordy one…hope you have time to indulge. =)
This week has been KILLER. While desert goers have returned like the Walking Dead to zombie the streets of LA trying to recover from the hedonistic onslaught of pure and unadulterated fun, I’m over here bouncing off the walls of my brain, buzzing with the anticipation of Coachella: Round 2 on the horizon. I can hardly stand it. Nerves are at a 10, and I need to be at, like, a 4 in order to get anything done.
Thankfully, my super outdoorsy best guy friend, Mike, always shows me cool shit that he finds online, and this time his offerings proved very helpful in my attempt to refocus.
He told me to peep these short films by Sitka, this really dope Canadian surf/skate brand that slangs the notion of apparel as a basic necessity, and they do it with such eloquence, both verbally and visually.
Since I’m such a sucker for words, I’ve decided to be annoying and copy/paste their message:
“At the centre of our collective consciousness is a reverence for our environment – both the natural and urban worlds that we have created for ourselves. Sitka is a product of these environments, in which we find ourselves so at home. We’re found wandering the peaks and valleys of the mountain passes…[and] the rainy city blocks of the urban commute…And, if you’ve found yourself in these places; places where the fog clings to the trees and the ocean breathes salty breath on your face, remind yourself that there is no bad weather where there’s good clothing. And, for that, Sitka has got you covered.”
Visually, they’re far from your typical skate brand with thick woods and mountains as their backdrop in place of hot, grimy LA/NY streets. Sitka is this beautiful winter that we can’t touch.
And, clearly something about those Pacific Northwest boys really does it for me.
So, this post is dedicated to some of the best dudes I know.
You know who you are…