Warning: This is a wordy one…hope you have time to indulge. =)
This week has been KILLER. While desert goers have returned like the Walking Dead to zombie the streets of LA trying to recover from the hedonistic onslaught of pure and unadulterated fun, I’m over here bouncing off the walls of my brain, buzzing with the anticipation of Coachella: Round 2 on the horizon. I can hardly stand it. Nerves are at a 10, and I need to be at, like, a 4 in order to get anything done.
Thankfully, my super outdoorsy best guy friend, Mike, always shows me cool shit that he finds online, and this time his offerings proved very helpful in my attempt to refocus.
He told me to peep these short films by Sitka, this really dope Canadian surf/skate brand that slangs the notion of apparel as a basic necessity, and they do it with such eloquence, both verbally and visually.
Since I’m such a sucker for words, I’ve decided to be annoying and copy/paste their message:
“At the centre of our collective consciousness is a reverence for our environment – both the natural and urban worlds that we have created for ourselves. Sitka is a product of these environments, in which we find ourselves so at home. We’re found wandering the peaks and valleys of the mountain passes…[and] the rainy city blocks of the urban commute…And, if you’ve found yourself in these places; places where the fog clings to the trees and the ocean breathes salty breath on your face, remind yourself that there is no bad weather where there’s good clothing. And, for that, Sitka has got you covered.”
Visually, they’re far from your typical skate brand with thick woods and mountains as their backdrop in place of hot, grimy LA/NY streets. Sitka is this beautiful winter that we can’t touch.
And, clearly something about those Pacific Northwest boys really does it for me.
So, this post is dedicated to some of the best dudes I know.
So, I just fell in love with our boys Morgan and Justin in the new Halfman Romantics SS’13 video campaign, “Boys and Girls Meet Skateboarding.” It’s Cali flavor at it’s finest, and though I’m still rocking winter gear (my fave), I’m slightly tickled by the idea of running around in big shades and a sundress thanks to this ditty. Let’s “Venice” out for a minute, shall we?
Last week, I met up with Nicci and art department babe, Emily at the launch of Monster Children’s 37th Issue and the premier of Mike Piscitelli’s short film, “Waiting for Tomorrow to Wake Up.” The party took place underneath a freeway overpass in a grungy studio/venue called Wild Honey Studios. Something really stuck with me about that night. There was something really surreal about it.
It was already a dreamy night to begin with. The rain and fog always do it to me. When I arrive, there’s a crowd of low-key skate/fashion people milling around. The low light from the garden lights make it difficult, but I finally spot my friends vibing out next to Erin Wasson. I reach for a beer, check out the short film looping on the seamless, go out to hear the band, and I look up to see this:
The best part is that the short film featuring our models Torian, Brianna, Leore, and Dakota is really fucking good. It made me feel nostalgic for the days when the word “consequences” had no bearing on the decision to get into some trouble…when we felt free and untouchable.
Check out the short film’s editorial companion piece in Issue 37 of Monster Children Magazine available for purchase by clicking the cover below:
I just came across this great little campaign for PacSun featuring our resident skate kid, Torian. While this is by no means high fashion or art-snobbery at its finest, it’s enough to make me feel warm and fuzzy inside at the thought of life here in California. This is a place where you’re at the beach one minute, a 2.5 hour drive later you can be shredding down Bear Mountain, another 2.5 hour road trip south and you’re poolside in the hot desert sun while some DJ spins Radiohead remixes, and if you have another 5 hour road trip in you, you can be soaking in the magic that is Big Sur. Top it off with a 2 hour drive north and you can be staring at the Golden Gate Bridge with your best friends feeling grateful as shit to be alive. Doesn’t get a whole lot better than that. =)
Tonight, there’s a ridiculously awesome thing happening at the MOCA Geffen. MOCA has teamed up with our friends at Smashbox to create these multi-media events called Play MOCA, which is essentially 3 summer parties where art and music get together and make sweet, sweet love.
Tonight, one of my all time favorite bands is playing: ACTIVE CHILDalong with Zola Jesuswho is equally cool as fuck.
Unfortunately, (and also fortunately for me) I’ll be camping along the Kern River, and I will be missing this. Booo…I’m a total Sad Sally about it. =( So, I thought I’d leave you all with an Active Child video to get you in the mood for an inspiringly dreamy weekend. See you on the flip side, everyone! I’ll be soaking it all in.
Just saw this fashion video recently of our girl Alla Kostromichova, and I thought, “WOW. I f’ing love this. Super weird. Maybe a little too weird, but beautiful and right up our alley.”
What can I say? We’re PHOTOGENICS and that’s how we roll.
YES!!! Sarah Jordan in the new Urban Outfitters Denim 2012 video. Seriously, I’m shaking in my summer wedges at the thought of the kind of debauchery I face this weekend in SF with my closest slash craziest friends, the kind of debauchery we only encounter in our twenties when we’re expected to be all responsible and such. Watching this just makes me yearn for the care free good old years of harmless high school mayhem. So, some words of wisdom for all you young bucks: