WORD UP HOMIE, love ya and miss ya…hope you’re balls deep in some sunshine, bomb ass food and travel magic! 

I thought I’d keep the first post pretty simple and just throw down on some inspiration since it’s kinda my thing already, which you’d know of course if you’re following our tumblr, DUH .

SO, click this —> Goth Creep by Catamaran, and press play if you feel like getting your multi-media on while stimulating at least 2 of your 5 senses scrolling through some spring color below!  <333  - N -

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<3 Photogenics

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This week has been KILLER.  While desert goers have returned like the Walking Dead to zombie the streets of LA trying to recover from the hedonistic onslaught of pure and unadulterated fun, I’m over here bouncing off the walls of my brain, buzzing with the anticipation of Coachella: Round 2 on the horizon. I can hardly stand it. Nerves are at a 10, and I need to be at, like, a 4 in order to get anything done.

Thankfully, my super outdoorsy best guy friend, Mike, always shows me cool shit that he finds online, and this time his offerings proved very helpful in my attempt to refocus.

He told me to peep these short films by Sitka, this really dope Canadian surf/skate brand that slangs the notion of apparel as a basic necessity, and they do it with such eloquence, both verbally and visually.

Since I’m such a sucker for words, I’ve decided to be annoying and copy/paste their message:

“At the centre of our collective consciousness is a reverence for our environment – both the natural and urban worlds that we have created for ourselves. Sitka is a product of these environments, in which we find ourselves so at home. We’re found wandering the peaks and valleys of the mountain passes…[and] the rainy city blocks of the urban commute…And, if you’ve found yourself in these places; places where the fog clings to the trees and the ocean breathes salty breath on your face, remind yourself that there is no bad weather where there’s good clothing. And, for that, Sitka has got you covered.”

Visually, they’re far from your typical skate brand with thick woods and mountains as their backdrop in place of hot, grimy LA/NY streets.  Sitka is this beautiful winter that we can’t touch. 

And, clearly something about those Pacific Northwest boys really does it for me.

So, this post is dedicated to some of the best dudes I know.  

You know who you are…

-M-

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Models On Blast: @beebizzle @bri_falc @justinflewaway @dontbeafool @aprilovee @anastasiakriv @kyliecusick @sarahsforest @rebranding_in_progress @vikazuban @jessesomera @steveree @torianjohn @alenas1302 @charlottecarey_

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Stay tuned for MADTHIRSTY x Photogenics, comin’ atcha reeeeeeal soooon. Welcome to the fam, Somera!!!  - M -

Click HERE to view his full portfolio on the Photogenics Main Page.

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Vol.2 of LOOK.BOOK.LOVE features the latest collection by Los Angeles based brand, UNIF, comprised of disgustingly cute couple Eric Espinoza + Christine Lai.   They do neo-90′s grunge like no other, and the angsty youth brigade is ravenously eating up every morsel of their throwback tributes to the things we hold so dear.  They also have zero qualms about dropping knowledge by bringing in super obscure references like American punk rock monster, GG Allin (If you don’t know, now you know. Google him. He’s insaaaane). Their designs are blaringly loud and almost painfully colorful, but, I mean, we all like a little pain now and again.  Either way, they’re not afraid to make shit that makes them happy, and in turn their throngs of avid followers are happy too.

So, without further ado, here is WET HOT AMERICAN BUMMER….UNIF SPRING 2013 featuring our gap-toothed beauty, Avery Tharp.

Photographed by Ben Cope

UNIF Spring 2013: WET HOT AMERICAN BUMMER from UNIF on Vimeo.

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Also check out my i-Profile on i-D online by clicking the image below:

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Photos by Omri Cohen

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In this case, B:SCOTT and now SARAH SCOTT have been friends of Photogenics from the start, and we’re proud to have been a part of their recent AW ’13 show.  I got to hang out backstage to catch our guys and dolls being ridiculous before they stormed the runway and put on a lively, trap-nasty show.   Cheers to SCOTTxSCOTT!!!  So fly… – M-

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