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chloe norgaard

Chloe Norgaard for i-D Magazine by StevieMada

It’s always nice seeing photographers you’ve worked with from the beginning “testing” days on the pages or websites of the best magazines on the planet.  It makes you feel like you played a part in the success of artists around you, and in this case, it’s the dynamic duo Steve Mada who last year made a colorful collection of shots featuring our resident rainbow child, Chloe.  Here’s to LA’s perpetual summer blues…and a long lost editorial rediscovered.

StevieMada_CN_01 StevieMada_CN_02 StevieMada_CN_03 StevieMada_CN_04_2 StevieMada_CN_05 StevieMada_CN_06

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PhotogenicsMAG Issue No.10

PhotogenicsMAG Issue No.10 is up!!! Many, many thanks to all the photographers, make up artists, hair stylists, assistants, stylists, and models who collaborated with me on this issue.  Stay tuned for our annual printed Art Book Issue coming out early next year which will include all new stories and some of our favorites from 2014.  XOXO – photogenics.

Cover Promo Issue No.10A



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The Quirky Girl – Love from NY Times…

We pride ourselves on recognizing, appreciating, and utilizing the quirky things that make our models stand out in a market where the simply “pretty” girls get lost in the shuffle.  In this recent NY TIMES article, “For Fashion Models, Quirk is In” the quirky girl is the one to beat by current industry standards according to some pretty legit players: top designers, scouts, casting directors, and the like.

The quirky girl is kind of our bag, and to see that 3 of our girls are mentioned in this article just sort of puts some proverbial hot pink icing on our cake.  To Chloe Norgaard, Avery Tharp, and Kelly Mittendorf…you GO girls.  We love you for doing you…It’s clearly working like CRAZY in your favor.  -M-


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“LOVE is my religion” – Chloe

DRIES VAN NOTEN feature in i-D Magazine…the Q&A Issue







Also check out my i-Profile on i-D online by clicking the image below:


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Because….THEY’RE PEOPLE TOO.  =)

@hanna_bogdan  @modelomilano  @chloenorgaard  @__BOX__  @torianjohn

@marionsealy   @thegirlhabit   @glue_zombie   @simbaa   @cleeenton   @bri_falc 

@whoisnathanmitchell   @alex_jay_   @natalieoffduty   @shjango_unchained

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Chloe for DAZED DIGITAL…Model Behavior

Our favorite candy-colored rainbow child in the DAZED DIGITAL Model Behaviour Series interview “Meeting the Kaleidoscopic-Haired Model” by Harrison Boyce.


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“To be yourself in a world that is constantly trying to make you something else is the biggest accomplishment” – Ralph Waldo Emerson

Teen Vogue – JAN 2013


MTV Style – UNIQLO Spring ’13

Screen shot 2013-01-10 at 11.06.56 AM

Harper’s Bazaar – NOV. 2012 – by Terry Richardson


Metal Magazine – NOV 2012 – “The Misfits” by Enrique Badulescu

chloe-misfits-Metal Magazine


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“Because I will be running in the other direction, not running for cover ” – Gil Scott Heron

[always]…[after]…[will] – chloe

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coming soon…PHOTOGENICS+contributors+

Chloe visits Terry Richardson at his studio in New York City

Even though Chloe’s off doing big things in NYC,  she is and will always be a Photogenics Girl through and through.  So much so, that I’ve asked her to be one of the very first guest bloggers to join our Photogenics Contributors Page set to launch early September alongside guest bloggers Charlotte Carey and Natalie Suarez of style blog, Natalie Off Duty.

Stay tuned for “The DGAF Diaries by Chloe Norgaard,” and GET EXCITED!

Photogenics Blog is about to turn into a rowdy party. ;)

Photos courtesy of Terry Richardson’s Diary


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model by day: STEVE + CHLOE

The best part of our job, hands down, is getting to know our girls and guys not just by their hip measurements or the fact that they can walk a runway without face-planting in front of merciless FW front row assholes.  No offense, fashion people. I love you!  They’re people too with interests and hobbies and talents, OH MY!  Seriously, we have some of the raddest kids on our roster.  In fact, we actually kick it with a lot of them outside of work, which says a lot after a brutal week of castings and fittings, and it’s about time they get some credit for something other than looking pretty.

 meet STEVE LEE : model by day…

DJ and Professional Law and Order Viewer by night.

 PG:  Sup Steve!  Feels super weird talking to you like this because we’re homies, but can you tell everyone a little about what you do outside of modeling?

STEVE: Totally awkward. Other than being a model I primarily daydream about cheeseburgers. Heard it’s pretty normal for someone having a quarter life crisis. When I’m not doing that I’ve been occupying my time shooting photos, photo assisting, producing art projects, etc.. Definitely haven’t been utilizing my economics degree. I’ve been really fortunate to be surrounded by super creative and talented friends that have allowed me to learn and work with them. Skipping a few steps for sure.

PG:  So many cool, uber talented people randomly fall into modeling on a quest for other things.  How did you fall into it?

STEVE: This kind of goes back to being surrounded by friends doing cool shit. A friend had a line based out of LA and I was asked to model for the lookbook. That friend had been a model prior to being a designer and said he could probably hook me up with one of his past agencies if I was down. One thing led to the next and all of a sudden I was doing jobs for Urban Outfitters, Levi’s, etc.. Pretty random and rad.

PG: Where would one find you on a Thursday night in La La Land?

STEVE: Recently I’ve been totally mellow on going out. I’ve been super psyched on waking up early and having a full productive day. If I am out I’d probably be at the Darkroom [on Melrose]. Definitely helps that it’s two blocks away from the crib, and friends work there. It’s my equivalent to Cheers. But tonight, I’m DJing a Nike party downtown and Killer Mike is performing!!!! Dude rips. Once again, definitely not using my degree in economics..

Catch up with Steve at Party. via stevelee

meet CHLOE NORGAARD :  model by day…

DJ and Rainbow Child by night.

PG:  Hey, girly! Same thing: can you tell us a little about who Chloe is outside of modeling?

CHLOE:  I like long walks on the beach… (naked) with either a virgin margarita or an iced tea from a deli on long island, picking up sea glass, and I LOVE festivals and anything creative.  I really want to see Marilyn Manson in concert and I’d love to hang out with John Malkovich.  I’d pack them both in my suitcase on my travels.

PG:  Missed you last time you were in town.  What’s up with your latest adventures?

CHLOE:  Since I last saw you I went to London to walk in a show for men’s fashion week (Asger Juel Larsen) and visited my boyfriend in Copenhagen.  Then after gallavanting between NY and LA, I came back to Copenhagen for Roskilde Festival, got to DJ which was rad and ran around in my Pikachu outfit and goth boot creepers most of the weekend. Back to NY tomorrow.

PG: So, you recently got placed at ONE in NY!  We’re so proudof you!  What was their reaction to your crazy rainbow hair?

CHLOE: Yes!! Stoked!! I love the peeps over at ONE.  They’re dope.  They loved my hair which is super awesome.  Very exciting.  <3 Next level.

Follow Chloe’s unicorn adventures @Madamechloen + Art of Translation

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